My favorite email philosophies
(1) Nobody wants to read your sh*t – the most important thing we can ask of anyone is their attention, so highlight important areas.
(2) Trust your audience – don’t explain everything in 230435 words. Less is more.
(3) Smartphone text must look good – if not, then redo it until it does.
(4) Link anything clickable – it’s adds extra "oomph," plus it's a catastrophe for reader to Google search “___________” instead of one-click. They
will move on to something else.
(5) Use photos – we all have “dinosaur brains,” thousands of
years of evolution was images only. Also, humanizes the writer.
(6) Schedule
your email – for times most effective for your audience i.e. hit “send,” but delay delivery until 6AM etc. to
catch people pre-commute, pre-work, top of mind.
A Simple Formula for Writing Better Hooks
(1) "Get 3 yes's in 30 seconds."
(2) Readers should nod their head yes to the headline, subheading, and first sentence.
(3) If they've made it to the third sentence, they're ready
for an interesting and compelling story.
